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So to the Allsorted story…

Who we are, where we are coming from, where we are going… 

Allsorted intends to be the best distributor of gift books & beautiful stationery in Britain & Ireland.  

In 2011, after 27 years in the family business - Helen Exley Giftbooks - Lincoln Exley started Allsorted, with family backing, based out of Bushey near Watford.  The Trade Counter – Allsorted’s warehouse – is in Suffolk. 

With a really good understanding of the gift book market, Lincoln spotted a huge gap for a distribution company that really helps gift retailers to sell books, as gifts, by matching all the right products to all the right places.  

Lincoln is passionate about books, and has built a team of people who share a mutual love for books & stationery.  We believe books make really great gifts.  We believe books have a great future, simply because so many people love giving and receiving books. 

Starting out, the aim of the business was – and it continues to be – helping to solve our customers’ needs by: 

  • making them even more successful;
  • helping them to save precious time;
  • fixing frustrating problems;
  • making book buying a little less risky for them. 

Now Allsorted is a team of seventeen people  with a tremendously large amount of experience working in book selling and or the card and gift trade.

Between us we have 303* years’ experience, collectively! 

What this means for you is that your buying process is supported by a dedicated, experienced, competent, trustworthy team of people who know all about the business.  

Allsorted is into our eighth year. 

  • The business has grown fast. 
  • Our sales last year were up to over £4m, tripling our sales in the last four years.
  • We have just employed our eighth sales representative.
  • …we currently serve 1,638 active ongoing customers – mainly gift shops - including those in heritage outlets & tourist attractions, garden centres, card shops, and department stores.
  • …And looking forwards to 2019, we expect to continue our growth – despite a challenging retail environment – to over £6 million.  

Simply put: we think our successes come partially because we deliver our promises, and ultimately because we help our customers to maximise their profit from their valuable retail space.